A logotype has got the big responsibility of graphically representing the brand and any commercial activity must take this into account.
As an example of this fact, we want to show the work* of the Italian graphic designer Emanuele Abrate, who has proposed in his project “the worst logos ever redesigned” to correct this disregard and demonstrate that a bad logo can be fixed, replacing its design.
Don’t miss these 7 examples
DID THESE SAMPLES MAKE YOU THINK?
We know for sure that your company does not have a logo as bad as the ones in these examples, but if you are thinking of a graphic change that reflects the best identity of your company, you can contact Workplane Design and ask for our CORPORATE IDENTITY RENEWAL SERVICE.
We will carry out an analysis of your brand and without losing its identity, which makes it distinctive and recognizable to your clients, we will propose a new image, in various formats for printing and digital communications, as well as a style guide to be able to adapt it correctly to corporate communications.
In another words, if the most important companies have done it on some (or various) occasions, why not take the chance?