Secure System + New Logo
Another fruitful cooperation has resulted in the launch of a completely new product line. This time workplaners have provided services to a Spanish company – Cashkeeper. The key objective was to replace the existing models with an upgrade that would not only be aesthetically pleasing, but also would provide a satisfying answer to the previously received customer feedback.
The company was striving for a complete visual transformation – cutting all the strings with the design tendencies of their past product ranges. Luckily, we keep our eyes open for a new trends and possibilities to satisfy such needs. Trust and efficient communication is the key.
So, what exactly stands behind CK products?
The product or rather products can be described as a set of metallic containers with the main function of collecting cash and returning a correct change while making sure that potential fake notes are not accepted.
The vision embodied
The early concepts have arisen and yet another factor may just become clear to you. The system needed to be modular, so that the users are able to combine its sections by deciding what elements are essential and how it should be arranged. Adaptability and appealing appearance was crucial in both specific and holistic aspects of the design process.
*Sizes are randomly generated just for representational purposes.
Changes bring more changes…
With the logo, completely erasing the “core values” of the current trademark was not an option. So, the renewed version still manifests the fundamental concepts of Security and Money.
Another words, we have given a little bit of a nod to the essence of what is the product itself, while generating different options for the logos. So metaphorically speaking, the orange element keeps the green “K” in a secure “captivity”.
Due to the modular nature of the system we have found an area of opportunity for not only designing a fully equipped logo, but also a basic logotype. The practical reason is that each physically separated “container” can be subtly branded with the logotype, rather than being marked with four repetitions of the full logo. The logotype still provides an instant recognition.
The final design
We do not have a specific house style, we design to the needs of the client and CK+ALU is a baby of such process. Cashkeeper has brought the need and we have developed a perfect solution.
One of the leading thoughts was to make sure that people comfortably approach it without being immediately confused or scared – importance of clarity and understanding.
Thanks to the great cooperation, the product has already won its customers who can benefit from its elegancy and functionality.