RUBI (Germans Boada S.A) is a brand involved in producing a specialized and technically advanced tools for cutting, placement, maintenance and cleaning of the ceramic. The effectiveness of our design work brought us to the point where instead of providing ideas for a single project, we have continued mutual efforts in creating the whole range.
For years the word “innovation” seems the sure bet to achieve success, but between innovating and reinventing there are differences .. CREATIVITY vs INNOVATION Sometimes these terms are confused, let’s clarify some of these concepts: Creativity is the ability to invent or create without necessarily contributing to something practical. It could be a methodology, something
A few years ago it was very difficult to imagine that our refrigerator would be the one in charge to get the weekly shopping or our toothbrush would be able to detect detecting cavities and make an appointment with our regular dentist, but nowadays it has come to reality. This is possible thanks to the
In the user experience design, the visualization of the concepts and the prototipation are key for a good design. This translates into the design of wireframes, that are the structural representation of the software, application or web page in which we are working. That let you focus on the system architecture and evaluate user behavior.